Quarterly Pest Plan Pricing Calculator

Works out what to charge per visit and per year for a recurring pest control plan so that your labor, materials, overhead and target margin are all covered.

Your estimate

Direct cost per visit...

Price per visit...

Annual plan price...

Annual profit per account...

Estimates only. Assumptions are listed below, and you can change every input.

Recurring plans are the backbone of a pest control business, but many operators price them by looking at what the company down the road charges. That number tells you nothing about your own drive times, wages or overhead, and a plan that is $10 too cheap per visit loses money four, six or twelve times a year on every account. Underpriced plans also feel fine at first, because the revenue is steady, right up until you look at the year-end margin.

This calculator builds the price from the bottom up. It turns the technician minutes each visit takes, on site plus drive, into a labor cost using your loaded hourly rate, adds materials per visit to get a direct cost, then grosses that up so that your overhead percentage and target profit margin fit inside the price. Multiply by the number of visits and you get the annual plan price and the annual profit per account. The output is an honest floor to negotiate from, not a market rate.

How to use this tool

Choose the visit frequency of the plan, then enter the technician minutes one visit takes, on site plus the drive to get there.
Enter the technician's loaded hourly cost, materials used per visit, your overhead percentage and the margin you want to keep.
Read the price per visit and annual plan price, then check the annual profit per account before you set a quote or a monthly billing amount.

What the math assumes

Labor cost is technician minutes per visit (on site plus drive) converted to hours and multiplied by the loaded hourly cost you enter.
Overhead and profit margin are both treated as percentages of the selling price, so the price is direct cost divided by (1 minus overhead minus margin).
If overhead plus margin reaches 100% the price cannot be computed and the calculator returns zero for that output.
Every visit in the plan is assumed to take the same time and use the same materials; the initial visit is often longer and should be priced separately.
The result is a cost-based floor; it does not account for what customers in your market are willing to pay.

Frequently asked questions

How do I find my overhead percentage?

Add up a year of non-technician costs: office staff, rent, insurance, licensing, software, marketing, vehicles and admin. Divide by the year's revenue and multiply by 100. Most operators are surprised by how large the number is.

Should the first visit of the plan be priced the same as the rest?

Usually not. An initial service often runs two to three times longer and uses more product. Price it separately with the same calculator by entering the longer on-site time and higher materials cost.

What if the price comes out higher than competitors charge?

Then either your costs are higher than theirs, or they are underpricing. Check drive time first; tighter routes cut the labor cost per visit faster than any other change.

Link to this toolhttps://pestpatrolr.com/tools/quarterly-plan-pricing/

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